Patches

Activision is committed to customer loyalty. Not only do they introduce the players to the designers - if a player achieves a high score and sends a photograph of the screen as proof, they receive a fabric patch as a trophy.

The 54 different badges serve another purpose: at a time when it is not yet self-evident to deal with digital content, they make concrete experience of the abstract performance provided in a video game and thus build the bridge between the virtual and the real world.